If there is one thing that pretty much every single person in the world can agree on, it’s that business cards tend to be really boring. In spite of the fact that this is the case, most companies don’t really care and they keep printing business cards with the same old tired designs time and time again at the end of the day. It is important to note that business cards need to change. They need to adapt and evolve if they will have any prayer whatsoever of getting to a point where people would start taking them seriously again.
The first thing that needs to go is the black on white stereotype. We seriously need to start hiring Metal Business Kards to make some truly colorful business cards for a change. Color is in fashion right now, and there is a really great opportunity that you have at your disposal if you incorporate some color into your corporate image. Not only would it help humanize you in front of buyers and consumers but it might just enable you to get a lot more traction among potential buyers that would not have otherwise taken you seriously.
You can use color sparingly or you can make your whole card colorful. Either way, the results are most definitely going to be worth you trying out. Colorful cards can be a little bit more expensive so this is something that you would want to keep in mind. However, they also pose a great number of advantages which makes the marginal extra cost you would be paying towards them more than worth it. Everything in business is based on cost and benefit after all, and this goes for business cards too.